Bayer Crop Science Tackles Shipment Visibility
Logistics Viewpoints
NOVEMBER 2, 2022
In 2002, Bayer AG acquired Aventis (now part of Sanofi) Crop Science and fused it with their own agrochemicals division to form Bayer Crop Science. Initially it was part of a larger go-to-market strategy as the company realized it had an issue with its Net Promoter Score (NPS) and understanding the voice of the customer.
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