Editor’s Choice: Singles Day – A Retail Revolution
Logistics Viewpoints
JANUARY 11, 2022
11 th in 2009 and subsequently adopted by other e-commerce platforms and retailers. For example, the gross merchandise volume of Alibaba Tmall has increased from $5 billion in 2013 to $78 billion in 2020 as below chart. In the past the event was only held on Nov.11 This year’s event featured two sales windows on Nov.1-3
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