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The State of Logistics Podcasting with Blythe Brumleve

The Logistics of Logistics

They talk about the growing popularity of podcasts in the logistics industry and how podcasting can be a helpful tool for professionals to stay up-to-date on industry trends and insights. After 5 years and following the unexpected closure of the logistics company, Blythe chose to seek opportunities in traditional marketing and media.

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5 Stages of the Customer Journey

WorkWave

Time To Read: 5 minutes The leading PCOs recognize that their success depends on their ability to make full use of tools that address every facet of their business to attract, service and maintain customers. Putting a structured sales process in place is crucial to ensuring leads never slip through the cracks.

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Email Tips for Ecommerce Businesses

Ship Monk

Email vs. Other Forms of Communication For many years, email has been the gold standard of communication tools for DTC businesses. Because it’s so immediate, SMS should be used sparingly, for time-sensitive information, such as prompts to revisit an abandoned cart, or notifications of a sale starting or ending. The downside?

eCommerce 105
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Truck fleet management: How are my trucks performing in the market?

FreightWaves SONAR

Of course, that all depends on seeing the activities that are occurring, benchmarking current carrier operations and continuously improving. And freight KPIs can serve as a valuable tool for freight market intelligence. Freight intelligence tools help management develop a more unified freight strategy. Request a SONAR Demo.

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Importance of Social Proof in Ecommerce

Ship Monk

Of course, sometimes following the herd can lead us astray. After all, opinions are subjective; they can be wrong, and they can change on a whim (or a single post from an influencer). Adding social proof to your website, product pages, and marketing tools builds trust in your product. Low-cut jeans come to mind.)

eCommerce 105
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Golf and How to Avoid Shanking Your Next WMS Project

Logistics Viewpoints

After all, if the latest technology couldn’t keep them on the fairway, what could? You wouldn’t step onto the course without a putter or driver, and you shouldn’t dive into an WMS install without first shoring up your project plan. Sales will have to do a lot of explaining. Understand the Course. What’s in Your Bag?

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Cost to Serve Analysis—And the Costs of Neglecting It

Logistics Bureau

If you can only say “No”, I will not be surprised, because many companies have never drilled down into the costs involved in selling specific SKU categories, individual SKUs, or providing particular services connected with those sales, to specific customers or customer categories. And that is the sole purpose of cost-to-serve analysis.