Omnichannel Retail and the Cost to Serve Online Customers
Logistics Bureau
MAY 31, 2021
Let’s begin with a look at why, in general, retailers with multiple sales channels are more likely to experience difficulties in reducing cost-to-serve. If it were simply the fact that online sales typically involve home delivery, then omnichannel sellers would have no more cost-to-serve challenges than their pure-play online competitors.
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