The Dark Funnel with Tom Augenthaler
The Logistics of Logistics
OCTOBER 22, 2021
In the podcast interview, Tom explains that the dark funnel is a customer’s purchasing journey that occurs off-site through social, paid, competitive, influencer and other channels not controlled or visible to the brand. Tom Augenthaler is the Founder and CEO of 551 Media , where he helps B2B companies build brand affinity with influencers.
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