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Inside the Shipper Mind with Jim Bierfeldt

The Logistics of Logistics

He ran marketing for a large 3PL before launching his own marketing agency, Logistics Marketing Advisors, which focuses exclusively on providing marketing strategy and services to logistics businesses. LMA’s approach recognizes that logistics services today are BOUGHT, not sold.

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4 Important Benefits of a Sustainable Reverse Logistics Strategy

GlobalTranz

However, one of the most important aspects of supply chain strategies is often overlooked: the reverse supply chain (also referred to as reverse logistics ). Basically, reverse logistics in the supply chain revolves around dealing with end-of-life, malfunctioning, or hardware upgrades. Reduced Risks to the Business.

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Logistics Buyers Survey with Jim Bierfeldt

The Logistics of Logistics

He ran marketing for a large 3PL before launching his own marketing agency, Logistics Marketing Advisors, which focuses exclusively on providing marketing strategy and services to logistics businesses. LMA’s approach recognizes that logistics services today are BOUGHT, not sold.

Survey 270
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State of Logistics Report 2024

Supply Chain and Logistics

The 2024 State of Logistics Report outlines a decrease in US logistics costs and a shift toward asset-heavy 3PL strategies. Continue reading →

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A Logistics Marketing Plan: 5 Steps You Should Follow

Cyzerg

Logistics & warehousing are the lifeline of the supply chain. But just like any other business, logistics companies face tough rivalry in the face of looming competition and globalization. So, what can help your business survive and thrive? A sound logistics marketing plan can help!

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Driving Sustainability in the Age of Supply Chain Disruption

Logistics Viewpoints

alternate sourcing strategies), while others are potentially negative (e.g. Business logistics costs as a percentage of GDP is currently 7-8% in United States. Economic development is both measured by and based on logistics. From that perspective some changes have been clearly positive (e.g.

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5 Steps to Create a Logistics Marketing Plan

Cyzerg

Logistics & warehousing are the lifeline of the supply chain. But just like any other business, logistics companies face tough rivalry in the face of looming competition and globalization. So, what can help your business survive and thrive? A sound logistics marketing plan can help!