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In addition, there are companies that are “training the trainer” to deliver the course precisely – which is good – and coaching them not to deviate from the words in the manual. The challenge, of course, is that nobody owns this material. Now… reality is more subtle than this, of course.
This definition, of course, leads to a question: “What is a standard?”. Your choice, as a leader, is how to handle that problem. A problem is any deviation from the standard. More importantly, a deviation from the standard (1) forces people to improvise and (2) is an opportunity to learn.
As a general definition, a 3PL helps a company to get its offering, conceived in place A, into the hands of its customers in place B. The solution is to back up, figuratively speaking, to the general definition of the need and see how overall trends and developments in the world could make this need map onto other, different solutions.
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