The Logistics of Logistics
JANUARY 7, 2025
Bill Catania and Joe Lynch discuss OneRail’s winning strategy for final mile. Key Takeaways: OneRail’s Winning Strategy for Final Mile Bill Catania and Joe Lynch discuss OneRail’s winning strategy for final mile. To learn more about OneRail, visit OneRail.com.
The Logistics of Logistics
OCTOBER 15, 2024
Kara is the Founder and CRO of LeadCoverage , the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. Kara’s new book “The Revenue Engine” offers readers a guide to effective revenue-generating strategies.
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The Logistics of Logistics
MAY 23, 2022
Beyond the Data with William Sandoval. William Sandoval and Joe Lynch discuss beyond the data. William is the Senior Vice President of Product Management and Strategy at PowerFleet Inc. , Sandoval has over 25 years of experience leading product strategy, technological innovation, and product development execution.
The Logistics of Logistics
NOVEMBER 5, 2024
Shippers, brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on a database of $150 billion in annual market transactions. He is responsible for driving strategy, customer engagement, and industry analysis.
Advertiser: GEP
This GEP-sponsored report will show you how to leverage data for a collaborative supply chain that delivers results and how to future-proof supply chain management strategies. The C-suite is laser-focused on supply chain performance.
Logistics Viewpoints
NOVEMBER 26, 2024
Our daily lives are inundated with data. Supply chain teams face a similar dilemma – companies are overloaded with vast amounts of data, and the ability to sift through the noise and focus on relevant insights has become a critical capability. Why Context Matters Context transforms data into actionable insights.
WorkWave
DECEMBER 2, 2024
To address these issues, companies are adopting innovative strategies, including dynamic route optimization, real-time tracking, and even leveraging emerging technologies like drones and blockchain. Data-driven approaches, such as predictive analytics, facilitate real-time adjustments in delivery operations.
Advertiser: GEP
From new pricing strategies and material substitutability to alternative suppliers and stockpiling, a new GEP-commissioned Economist Impact report reveals that enterprises are adopting a variety of approaches underpinned by data and technology.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Advertiser: ZoomInfo
In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.
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