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In online retail, it’s common knowledge that high eCommerce shipping costs or long delivery times cause most online shoppers to abandon their digital shopping carts and seek better deals elsewhere. Most online buyers expect delivery within two days, and they expect that service to be free. While eCommerce sellers bake those “free” shipping costs into the prices of the products, that strategy won’t work if shipping costs negatively impact the seller’s overall cost-competitiveness.
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One of my favorite sources for information about trucking and truck drivers is ATRI, the American Transportation Research Institute. It’s a nonprofit with board members from every aspect of the trucking industry.
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