YouTube Takes on TikTok Shop with Its Enhanced Ecommerce Selling
Ship Monk
SEPTEMBER 10, 2024
With TikTok Shop taking more aggressive steps to win buyer dollars, YouTube Shopping is responding by expanding its partnership with Shopify. This expansion means that all eligible Shopify Plus and Shopify Advanced merchants in the US can now sign up for the YouTube Shopping Affiliate Program, which will allow Youtube content creators to access 1,000s of new brands for tagging and pinning vs. the 100’s they presently have access to.
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