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The Logistics of Building a Brand with Chip Humitz

The Logistics of Logistics

Chip Humitz is the Marketing and Strategy Director at LUDWIG+, a full-service marketing consultancy. Chip has worked in marketing and brand strategy for over 25 years. As a top marketing and branding strategist, Chip explains the key elements of brand building and how it relates to the transportation and logistics space.

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Sourcing Strategy: Effective vs Efficient with Ron Crabtree

The Logistics of Logistics

Sourcing Strategy: Effective vs Efficient with Ron Crabtree. Joe Lynch and Ron Crabtree discuss sourcing strategy: effective vs efficient. When developing a sourcing strategy, the focus can be effectiveness (gaining desired results) or on efficiency (reducing cost, labor, and resources used). About Ron Crabtree. Ron Crabtree.

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Go to Market Strategy before Supply Chain Strategy

10xLogistics

There are a lot of conversations happening relative to all sorts of strategies for supply chains (and no lack of consultants who want to sell you on the latest and greatest ideas). My thesis here is that the first thing you have to develop and fully understand is your business' go to market strategy. Just do what you say you will do.

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Leading Inventory Attack Teams with Richard Lebovitz

The Logistics of Logistics

Over his 30+ year career in the supply chain, Richard has worked with manufacturers around the world in operations, supply chain, and lean strategy roles to develop systems that can manage complex supply chains on a global scale. Richard previously founded and led Factory Logic, Inc. acquired by SAP). The Greenscreens.ai

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Freight Recession: Opportunity or Threat with Steve Elwell

The Logistics of Logistics

Steve is the Founder and Managing Director of iDev Partners a boutique leadership, business strategy and turnaround consulting firm. About Steve Elwell Steve is the Founder and since 2010 Managing Director of iDev Partners a boutique leadership, business strategy and turnaround consulting firm located in Farmington Hills, MI.

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Amazon vs Target vs Walmart with Rick Watson

The Logistics of Logistics

Upon fulfilling the transition obligations of Merchantry to Tradeshift, Watson directed the cross-border product strategy of Pitney Bowes, a $450M business, comprised of Borderfree and the eBay Global Shipping Program. As a traditional retailer, Target couldn’t just copy Amazon’s strategy. Rick Watson. RMW Commerce.

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The Importance of Freight Bill Audit with Richard Perry

The Logistics of Logistics

Transitioning to sales and marketing, he mastered go-to-market strategies for driving growth. Intelligent Audit provides actionable insights to fine-tune shipping strategies, minimize costs, and maximize efficiency. Progressing from project manager to VP of Product, he revitalized outdated applications into seamless user experiences.