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The Revenue Engine with Kara Smith Brown

The Logistics of Logistics

Kara is the Founder and CRO of LeadCoverage , the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. Kara’s new book “The Revenue Engine” offers readers a guide to effective revenue-generating strategies.

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Developing Agile Procurement Strategies: Thriving Amid Global Trade Disruptions

Logistics Viewpoints

manufacturer I know saw their import costs jump overnight, forcing a rethink of a decade-old sourcing strategy. For example, China+1 strategies, where companies retain some suppliers in China but also establish relationships in Vietnam, India, or Mexico, can provide flexibility in the face of shifting tariffs.

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Digital Sales Strategy: Overcoming the Barriers to Growth with Tony Verre

The Logistics of Logistics

Digital Sales Strategy: Overcoming the Barriers to Growth with Tony Verre. Joe Lynch and Tony Verre discuss the importance of having a digital sales strategy. Tony Verre is the Vice President, Ecommerce at The Integer Group. Tony Verre is the Vice President, Ecommerce at The Integer Group. About The Integer Group.

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Sourcing Strategy: Effective vs Efficient with Ron Crabtree

The Logistics of Logistics

Sourcing Strategy: Effective vs Efficient with Ron Crabtree. Joe Lynch and Ron Crabtree discuss sourcing strategy: effective vs efficient. When developing a sourcing strategy, the focus can be effectiveness (gaining desired results) or on efficiency (reducing cost, labor, and resources used). About Ron Crabtree. Ron Crabtree.

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ABCs of Data Normalization for B2B Marketers

At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Well, marketers rely on this grouping to reach their goals. Why is this so essential?

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Making Drivers Happy with Elisabeth Barna

The Logistics of Logistics

Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. Elisabeth Barna and Joe Lynch discuss making drivers happy. Elisabeth received the “J.R.

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The Competitive Advantage with David Bell and Peter Rentschler

The Logistics of Logistics

He has advised carriers and 3PLs to create and implement long-term strategies enabled through organizational change and operational efficiency. About Lean Solutions Group . Lean Solutions Group (LSG) is a nearshore and offshore service provider that focuses on expanding and enhancing its client businesses. Lean Solutions Group.

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Scaling Logistics for Success: A White Claw Story

Speaker: Scott Campbell and Molly Feller

In this webinar, join Scott Campbell, Vice President, Logistics & Demand at Mark Anthony Services and Molly Feller, VP Logistics as a Service Operations at e2open, as they explore the challenges that arise when companies experience rapid growth, and how Mark Anthony – the group behind the famous White Claw - has overcome these challenges.