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The Revenue Engine with Kara Smith Brown

The Logistics of Logistics

Kara is the Founder and CRO of LeadCoverage , the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. Kara’s new book “The Revenue Engine” offers readers a guide to effective revenue-generating strategies.

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Blue Yonder Pivots to a Partnership Strategy

Logistics Viewpoints

In ARC’s last market study on the global transportation management market , Chris Cunnane, the study author, made estimates of system integration (SI) revenues as a percentage of total TMS revenues for all software companies in the market. Take the transportation management system (TMS) market, for example. Show Me the Money!

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Inside the Shipper Mind with Jim Bierfeldt

The Logistics of Logistics

He ran marketing for a large 3PL before launching his own marketing agency, Logistics Marketing Advisors, which focuses exclusively on providing marketing strategy and services to logistics businesses. LMA’s approach recognizes that logistics services today are BOUGHT, not sold.

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The 2025 3PL Study: Shippers, 3PLs Navigate Change within an Evolving Supply Chain

Penske Move Ahead

Relationships are critical to the overall success of end-to-end supply chains, and the 2025 Annual Third-Party Logistics Study found that 89% of shipper respondents said their relationships are successful, a decrease from 95% in the previous study. 3PLStudy.com. Past publications can also be accessed as well.

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Case study: How KTG fleet stays focused on safety

Fleet Owner

Kriska Transportation Group's fleet has implemented strategies that blend online, classroom, and practical training programs for both professional drivers and office staff.

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How Technology Makes Continuous Innovation Possible: A Case Study with Unilever

Logistics Viewpoints

With the E2E exception-base autonomous planning, the system automates decisions from demand forecasts, production plans, and order fulfillment strategies to delivery with minimal need for manual intervention. The post How Technology Makes Continuous Innovation Possible: A Case Study with Unilever appeared first on Logistics Viewpoints.

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First Electric Forklift Sound Alert Study

Logistics Business Magazine

Travis Perkins Group, distributor of building materials, has partnered with University of Salford Manchester’s specialist acoustics testing team to conduct an evidence-based study into the development of electric forklift truck sound alerts.

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