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The Dark Funnel with Tom Augenthaler

The Logistics of Logistics

In the podcast interview, Tom explains that the dark funnel is a customer’s purchasing journey that occurs off-site through social, paid, competitive, influencer and other channels not controlled or visible to the brand. Tom Augenthaler is the Founder and CEO of 551 Media , where he helps B2B companies build brand affinity with influencers.

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E-Commerce Shipping: Why Shippers Are Mastering E-Commerce to Go Omnichannel

GlobalTranz

Shippers that fail to consider the implications of returns by refusing to give customers information about returns costs and procedures before purchase could risk alienating up to 67 percent of shoppers. In addition, shippers may lack the resources necessary to push operations beyond availability and reliability of procurement.

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What Is an Omnichannel Warehouse?

GlobalTranz

Streamlining returns is an integral part of developing an omnichannel warehouse, and, with up to 30% of all e-commerce purchases returned, reports Business2Community , warehouse managers must include returns capabilities in existing warehouses. Therefore, an omnichannel warehouse is the only solution. Download White Paper.

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The 3 top benefits of trucking fleets benchmarking financial and operational performance

FreightWaves SONAR

And in turn, this makes benchmarking an excellent tool for combating issues that come from truck driver shortages. Download the White Paper. Financial insight feeds into equipment purchasing decisions. The benchmarks also provide necessary financial insight for making equipment purchasing decisions.

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What to Look for When Investing in New Fleet Vehicles

GlobalTranz

If it’s time to start investing in new fleet vehicles, whether you’re expanding or replacing old cars with newer models, what should you look for and what should you avoid when making your purchase? There’s a lot to think about when it comes to making this important purchase. Download White Paper.

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Why Blockchain Within The Supply Chain Makes Perfect Sense

GlobalTranz

WHITE PAPER] The Top Supply Chain Trends that Will Impact Supply Chain Management in 2018. Download white paper. Manifesting this trend is the terminology and concept of Digital Path to Purchase — the omni-channel, tech-focused approach to supporting and acting on a consumer’s purchase.

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The Most Popular 16 Transportation Blog Posts from 2014

GlobalTranz

10 Considerations in a Transportation Management Solutions Strategy & 6 Steps to Create One : Transportation management solutions are no longer just about moving freight and doing it at the lowest possible cost. Is it fair to say that traditional TMS software has been overtaken by web based transportation management system yet?

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