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The Dark Funnel with Tom Augenthaler

The Logistics of Logistics

In the podcast interview, Tom explains that the dark funnel is a customer’s purchasing journey that occurs off-site through social, paid, competitive, influencer and other channels not controlled or visible to the brand. that put them in the sales funnel.

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Your Customers Buy Like You

The Logistics of Logistics

Imagine you are making a big purchase, something that you need to think about a little bit – something like a house, car, vacation, or college. They are going online and finding experts who give them insights and knowledge they need to make the right purchase. How will you make that decision? How would you conduct your research?

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The Most Popular 16 Transportation Blog Posts from 2014

GlobalTranz

10 Considerations in a Transportation Management Solutions Strategy & 6 Steps to Create One : Transportation management solutions are no longer just about moving freight and doing it at the lowest possible cost. Is it fair to say that traditional TMS software has been overtaken by web based transportation management system yet?

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Why Benchmarking Alone Isn’t Enough for Proper Transportation Cost Analysis

GlobalTranz

For a trucking company, shipper, or logistics provider to be profitable, owners must understand their cost of purchased transportation and expenses need to be in line with desired profitability. Payments on leased/purchased trucks and trailers represent 11% of costs. Inbound freight costs as percentage of purchases.

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5 More Transformative Supply Chain Technologies Supply Chains Will Focus on in 2018 to Move to the Next Level

GlobalTranz

WHITE PAPER] The Top Supply Chain Trends that Will Impact Supply Chain Management in 2018. Download white paper. Due to this focus on the customer, consumers will reward those who have taken the leap into supply chain technology implementation by making more purchases, thus increasing revenues.

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IoT Inspired Smart Warehouses Are Reinventing Inventory Management

GlobalTranz

WHITE PAPER] The Top Supply Chain Trends that Will Impact Supply Chain Management in 2018. Download white paper. The Solution: IoT-Inspired, Smart Warehouses Enhance Operations Using the power of an IoT-inspired, smart warehouse helps gain real-time visibility, access and control over all operations.

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The Top 10 Features of Effective Supply Chain Managers

GlobalTranz

WHITE PAPER] The Top Supply Chain Trends that Will Impact Supply Chain Management in 2018. Download white paper. As a supply chain manager, you’ll need to use data for identifying weaknesses and inefficiencies, developing proper solutions, and implementing them in the most efficient manner. An Ability to Inspire.