The Logistics of Logistics
OCTOBER 22, 2021
In the podcast interview, Tom explains that the dark funnel is a customer’s purchasing journey that occurs off-site through social, paid, competitive, influencer and other channels not controlled or visible to the brand. Tom Augenthaler is the Founder and CEO of 551 Media , where he helps B2B companies build brand affinity with influencers.
The Logistics of Logistics
MAY 8, 2017
Imagine you are making a big purchase, something that you need to think about a little bit – something like a house, car, vacation, or college. They are going online and finding experts who give them insights and knowledge they need to make the right purchase. How will you make that decision? How would you conduct your research?
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GlobalTranz
SEPTEMBER 11, 2018
Shippers that fail to consider the implications of returns by refusing to give customers information about returns costs and procedures before purchase could risk alienating up to 67 percent of shoppers. In addition, shippers may lack the resources necessary to push operations beyond availability and reliability of procurement.
GlobalTranz
OCTOBER 5, 2018
The days of managing channels on an individual basis are over, and consumers are using multiple devices and e-commerce platforms for nearly all purchases. individuals over the age of 15 at some point use e-commerce platforms to make purchases, asserts Business Insider. Download White Paper. In fact, 78% of U.S.
GlobalTranz
SEPTEMBER 28, 2018
Streamlining returns is an integral part of developing an omnichannel warehouse, and, with up to 30% of all e-commerce purchases returned, reports Business2Community , warehouse managers must include returns capabilities in existing warehouses. Therefore, an omnichannel warehouse is the only solution. Download White Paper.
GlobalTranz
FEBRUARY 5, 2019
On today’s episode, Cerasis welcomes back Greg Braun, Senior Vice President of C3 Solutions, a yard management & dock scheduling software company. What are the potential solutions to solve food & grocery supply chain challenges in order to compete with the likes of Amazon’s Whole Foods. Download White Paper.
GlobalTranz
JANUARY 22, 2019
Dropshipping refers to manufacturers sending products directly, but products are purchased through a third-party. As dropshipping increases in use, more organizations will purchase software to manage and control warehouses. GET YOUR FREE WHITE PAPER. DOWNLOAD WHITE PAPER.
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